Travel & Transport Roundtable Cologne · 22.09.2026

Where the journey
really begins.

Two sessions, one table, one evening. For more and more travellers the AI assistant is the first stop, long before your app or your website. Roundtable from 17:00, networking dinner from 19:00.

Date
Tuesday, 22 September 2026
Time
17:00 to 21:00
Venue
Hotel Wasserturm, Cologne
Format
Chatham House Rules
Introduction
I
Travel & Transport
Roundtable
Adobe and Innovatus Media
Hotel Wasserturm, Cologne
22 September 2026
Closed-door

For a growing share of travellers and customers, the AI assistant is the first port of call: for inspiration, research, comparing offers and the booking decision itself. The decisive turn is often taken before your app, your website or classic search even come into play.

For travel and transport brands that means three things at once: staying visible where the decisions are actually made, producing content fast enough for real personalisation, and turning AI from an experiment into measurable revenue.

So where do businesses actually stand today, and which AI-led customer journeys already work across channels? That is what we work through at the table. The roundtable runs from 17:00 to 19:00, followed by a networking dinner from 19:00 to 21:00.

The discussion
II

Three topics to carry the evening.

01
TOPIC 01

Present where the journey begins

How your brand stays visible and relevant in the AI era, in the places where travellers, customers and partners now make their first decisions, long before the click through to your own site.

Visibility · Discovery
02
TOPIC 02

From brand knowledge to experience

How the material you already hold, guides, campaigns, documentation, fare and process knowledge, turns into personalised experiences at speed, and stays consistent across every channel.

Content · Personalisation
03
TOPIC 03

Insights over instinct

Study data on how search and booking behaviour is shifting in travel and transport, plus real numbers on AI-driven growth, so decisions rest on facts rather than on trends.

Data · Growth
Schedule
III

Four hours, no stage.

17:00 to 19:00

Roundtable

Arrival and reception at the Wasserturm, a short opening from Adobe, then the moderated discussion across the three topics. Chatham House rules apply from the first minute.

19:00 to 21:00

Networking dinner

Dinner together, looking out over the city. A chance to carry the roundtable conversation on in a smaller setting, with no agenda.

Venue
IV

Hotel Wasserturm, Cologne.

Private dining room at an Innovatus executive dinner
Plate: Innovatus executive dinner, private dining room
Hotel Wasserturm
(1872)
Kaygasse 2, 50676 Cologne
Listed brick water tower
Private area
1872 to present

The water tower on Kaygasse was built in 1872 and was once the largest of its kind in Europe. The listed brick building now houses a hotel, and its glass structure opens up a view across the whole of central Cologne over eleven floors.

We are guests in a private part of the building. No passing traffic, no open bar, just the group at the table.

By public transport: lines 3, 4, 16 or 18 to Poststraße, then a two minute walk.

Your hosts
V

Your hosts from Adobe.

Jule Helder
Senior Solution Consultant
Adobe
Andras Limperger
Account Director Travel
Adobe
Julia Röttgen
Manager Strategic Engagements Travel
Adobe
Executive dinner, closed group
Executive dinner, closed group
Conversation at the table during a dinner
Conversation at the table
Cologne cathedral and the Hohenzollern bridge
Cologne, the cathedral and the Hohenzollern bridge
“
“The most honest conversations about AI do not happen on stages. They happen at the table, among people with the same numbers on their desks.”
On the format
At a glance
VI
Date
Tuesday, 22 September 2026
Time
17:00 to 21:00
Roundtable 17:00 to 19:00, networking dinner 19:00 to 21:00
Venue
Hotel Wasserturm
Kaygasse 2, 50676 Cologne
Format
Closed-door roundtable
Chatham House rules, no recording
Attendance
By personal invitation
Travel, transport, hospitality
Cost
None
Dinner and drinks included
Registration
VII

Reserve your place.

The group is kept deliberately small so that everyone at the table gets a say. Register your interest and we will come back to you shortly to confirm.

If you cannot make it but would like to suggest a colleague, just drop us a line.

Questions beforehand: events@innovatusmedia.com
Your place is confirmed only once we come back to you. A business email address is required for this closed-door format.

We use your details solely to organise this event. Full information on how we process them and on your rights is set out in our privacy policy.

Any questions before you commit?

Who else is at the table, how the evening actually runs, whether the trip is worth it: just ask, we reply the same day.

events@innovatusmedia.com Go to registration